Sky has announced the launch of new channel Sky Sports 5, which will be dedicated to European football.
The broadcaster has recruited football legend David Beckham to star in a nationwide marketing campaign ahead of the channel's launch, August 12. Beckham commented 'Some of my greatest playing moments were on the European stage with Manchester United, playing in El Clasico for Real Madrid and captaining England in Euro qualifiers. Sky Sports 5 will offer all the drama and excitement that European football has to offer and I'll certainly be gripped'.